Puma Growth Partners announces sale of cycling brand Le Col to HEAD Group

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Key Info
Date
12/02/2026

Puma Growth Partners has completed an exit of its investment in premium British cycling apparel brand Le Col. This follows Le Col’s sale to HEAD Group (“HEAD”), a leading global manufacturer of high-performance equipment and apparel for athletes at all levels with market leading positions in winter sports, racquet sports and water sports.

Puma has been a long-standing investor in Le Col, supporting the brand as it scaled its international presence and e‑commerce capabilities.

Rupert West, Managing Director, Puma Growth Partners, commented:

We are pleased to have exited Le Col to such a strong counterparty and believe HEAD will be a superb custodian of the Le Col brand going forward.”

Antoine Del Serra, EPIC Investment Partners (M&A advisor to Le Col / Puma):

EPIC Investment Partners is delighted to have advised Puma on this transaction. This is an exciting opportunity for Le Col to partner with a major global sports group.