MOTH is one of the UK’s fastest-growing, ready-to-drink (RTD) cocktail brands, selling a MOTH every four seconds¹. Launched in 2021 by co-founders Rob Wallis and Samuel Hunt, MOTH’s range of 12 premium canned cocktails – including its No.1 SKU, the MOTH Margarita – is made with award-winning spirits and presented in fully recyclable cans.

In July 2026, Puma led an £11 million funding round into MOTH, supported by Beringea, Guinness Ventures and Rianta Capital.

Already the No.2 RTD brand in UK grocery², MOTH will use the funding to deepen its UK retail presence – with a particular focus on the fast-growing convenience channel. MOTH will also continue to accelerate their US expansion, where it is outpacing the cocktail RTD category across California, Florida and Illinois through retailers including Whole Foods Market, Target, Trader Joe’s and Binny’s³.

Puma’s investment comes following a year of standout performance for MOTH with turnover of £20.9m, up 67% year on year and 146% over two years — three times the growth rate of the category⁴.

The momentum reflects a category in rapid expansion. Canned cocktails now account for 27% of the UK’s £787m RTD market and grew 64% in the past year⁵. The same pattern is playing out in the US, where cocktail RTDs are growing seven times faster than the wider $15.2bn RTD category⁶.

MOTH is stocked across more than 40,000 distribution points in the UK across core retailers including Tesco, Sainsbury’s, Waitrose, Asda, Morrisons, Co-Op and Whole Foods Market. It can also be found on British Airways European short-haul flights, in Pret across UK airports, Honest Burger, Franca Manca and YO! Sushi. The brand is a certified B Corp.