James Craig

Prior to joining Puma in 2022, James was a Change Director at ScaleUp Capital, responsible for growth across the portfolio. He has extensive experience driving value creation and performance improvements, both as a consultant at Baringa and Accenture and as an investor.

James takes an active approach in supporting the Puma Growth Partners portfolio. With a background in consulting, he has helped many businesses over the years through their growth journeys. His role at Puma is to provide support and guidance to management teams so they get the most out of their businesses – looking at where we can accelerate growth, and enabling management to get on with the operations of the business day to day.